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Digital Marketing Manager/Director in Newington, NH at Global Partner Solutions

Date Posted: 10/28/2018

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Job Description

Job Details



Digital Marketing Manager/Director

Category: Marketing/Communications
Location: Newington, NH

Job Summary:

The Digital Marketing Manager/Director reports to the VP of Marketing and oversees the holistic digital marketing strategy for the company.

Duties of the Digital Marketing Director/Manager: 

  • Budgetary control of all digital marketing and eCommerce efforts
  • Evaluating customer research, market conditions and competitor data
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
  • Key member of Marketing Lead Team

Requirements

  • Bachelor degree in related field
  • Experience leading digital efforts for consumer brand, with emphasis on CRM and eCommerce
  • Experience managing PPC, SEO and Affiliate programmers
  • Strong understanding of current online marketing concepts, strategy and best practice
  • Experience in SEO/SEM, database management, and social media channel strategies